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New Balance Runway 
Gift Design & Production
Industrial/Product Designer
Shanghai Assorted Objects Laboratory (aolab)
2023
Collaborated with New Balance on the Runway Show and exhibition themed around the brand’s century-long craftsmanship and running DNA. I developed the concept and design for a game-inspired gift box—the “Run Game Box”—which embodied the idea “Discover your runway, pace yourself”. The design translated the spirit of running into a playful and shareable experience, encouraging participants to embrace running at their own pace while connecting with others. The gift box included a game map, player tokens, dice, and prizes, providing both a tangible keepsake and an engaging interactive element for the event.





GIFT IDEAS




“Run Game Box”

Bring the runway to the table, the game box offers a unique running experience. You can freely decide on the number of participants and the running strategies. Shine your running expertise and speed in the「new balance run game box」.

Beyond the basic game mechanics, there are no gameplay restrictions. Invite players to explore unique running styles, develop game gameplay. Your game creativity is the best!Before the game starts, please take a deep breath, discover your runway, and pace yourself……







RENDERING








Option 1 The chess pieces on the chessboard are presented in the form of punched holes






Option 2 The squares on the chessboard are presented in a flat form









Structure Diagram












Structural Tiles





   










Material Options








white paper / metallic paper finish




brown paper / leather finish








GRAPHIC DESIGN















MEDAL


This is the reward for completing the exhibition and reaching the finish line, as well as the beginning of the awareness of developing exercise habits with us. Medals often represent recognition of the results of your efforts by others, and we give it to you first. It is not only self affirmation but also the strength to start running in your
way.

We envision using an outdoor multifunctional rope to hang medals, and you can also use this rope to bring convenience to other outdoor activities.





FINAL DELIVERABLE
































Prouduct/Graphic Design