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Programme 02

BACKGROUND




In the era of pursuing consumption experience and consumption upgrade, coffee as a culture and symbol has been sought after and favored by the young clientele like never before.


In 2020, China already has a coffee consumption market with a size of around 300 billion yuan. According to multiple forecasts, China's coffee market will continue to grow rapidly at a rate of over 10% per year. Along with the rise of coffee culture, coffee machines are no longer niche imports, and with the help of online channels, they are beginning to be understood by more and more consumers, and the consumer base is expanding.






Market Trend



As coffee culture in China continues to evolve, consumer habits are shifting from basic needs to richer and more diverse experiences. This transformation can be seen through the different stages of coffee development — from instant coffee to branded chains, boutique cafés, and now the rise of smart coffee machines.


Instant coffee as the representative of the coffee 1.0 era


Starbucks as the representative of the coffee 2.0 era


Offline boutique coffee shops as the representative of the coffee 3.0 era



Along with the growth of coffee consumption concept in China, the social attributes of coffee are weakening, more and more Chinese consumers are becoming concerned about the taste, convenience and price of coffee, drinking coffee has become a part of people's daily life "just need".In order to meet the arrival of the coffee 4.0 era, coffee machine products should really sink into the home and small office areas.

Coffee 4.0 era coffee machine products should be more convenient at
the same time can ensure the flavor of coffee







Concept Development




There is a lack of representative coffee machines that are both smart and portable, so this is where my design concept will be developed.










Design Chance




The necessary parts of the equipment needed to make a cup of coffee are extracted, analysed, adapted and redesigned so that they are reproduced in a single product, and new structures are added to the original to make it more complete, convenient, safe and intelligent.







RAPID PROTOTYE TESTING

SKETCH










EXPLODED VIEW

THE BASE ASSEMBLY 













MOOD BOARD











CMF DESIGN

In order to give users a more natural feeling, I chosed these materials











COFFEE SET COMBO















USAGE
SCENARIO



























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One-Brew Coffee Machine